Understanding Technical SEO for Website Optimization

Technical SEO plays an important role like any other SEO in promoting a website to the top page of the search engine. Technical SEO involves optimizing the technical aspects of a website to enhance its visibility and performance on search engines. While content and backlinks are essential technical SEO ensures that search engines can crawl, index, and rank your site effectively. In this guide, we’ll explore key technical SEO elements and best practices to boost your website’s search engine rankings.

Technical SEO mail terms:

1. 1. Robot Txt
   2. Sitemap
   3. Page speed
   4. Mobile friendly
   5. Website Security
   6. Redirection
   7. Data Structure
   8. Trailing and Indexing
   9. Canonical Issue
   10. Google site verification

Technical SEO for website optimization

#01. Robots.txt

Robots.txt file is an instruction file for search engines to create.

Robots.txt file format is:

User-agent: *

Allow: /

Sitemap: https://jenialit.com/sitemap_index.xml

Setting robots.txt file in Yoast SEO:

• wp-admin login.
• Yoast SEO click.
• Tools click.
• File editor click.
• Create robots.txt click.

Setting robots.txt in Rank Math:

• wp-admin login.
• Rank Math click.
• General Settings click.
• Edit Robot.txt click.
• Information past and save.

#02. Sitemap:

A sitemap is a table of contents for a website. There are two types of sitemaps. One is for the user. Users can see it. It is provided in HTML format. The second is for search engines. It is created using a language understood by the search engine. It is created using the .xml format. A WordPress website can be created using plugins.

ahrefs Google extension can be viewed .xml sitemap.

https://jenialit.com/sitemap.xml can also be viewed manually.

https://www.xml-sitemaps.com/            can be created as a new .xml sitemap from this site.

A simple sitemap creates a Responsive HTML sitemap; that can be created HTML responsive sitemaps using this plugin.

#03. Page speed:

How fast a website is loading needs to be checked. If the page speed is good, the site loads very quickly. Page speed low 50 is bad, 50-89 is good, 90-100 is best.

Page speed tools:

https://pagespeed.web.dev/

https://gtmetrix.com/

For growth page speed:

• Good Hosting use.
• Unnecessary codes not used in the website make time.
• Use Image customization.
• CDN use
• Use the cash plugin on the website.

#04. Mobile friendly

Most of the visitors come to the website through mobile devices. So we have to make sure that all the features of our website are mobile-friendly. There are two ways to know if a website is mobile-friendly. For example:

• Tools check
• Manually check

Mobile-Friendly Test Tools:

https://search.google.com/test/mobile-friendly

https://smallseotools.com/mobile-friendly-test/

https://www.duplichecker.com/mobile-friendly-test.php

#05. Website Security:

Hacking websites is the main and first target of cyber-attacks today. That is web hacking. So when we talk about cyber security, the first thing that comes to mind is website security. So that website hacking cannot be done easily, domain and hosting from a good organization should be used with strong passwords. Website admin password should be covered under 2-step securities. So that when someone tries to log in to the admin panel of the website, a warning comes on the mobile.

#06. Redirection

500, 503, 404 error code.

HTTP Status Code:

2xx:        Good URL

3xx:        301 permanent redirections: when you log into odesk.com – then go to upwork.com

302 temporary redirection

4xx:        404 User end error

5xx:        500, 503 Server end error

#07. Data Structure:

In order for Google to understand the website well, some special code is given on the website; it is called Data Structure or Schema data. Rating displays Schema data. Schema data can be provided in 3 ways. Microdata format, RDFA format, JSON-LD format. Google prefers JSON-LD format.

Data Structure or Schema data is done in four steps:

1st stapes: Code creates.

2nd stapes: Code test.

3rd stapes: Code setup.

4th stapes: URL check.

 1st stapes: Code creates:

• https://technicalseo.com/tools/schema-markup-generator/
• Business maps open.
• Which schema—Select local business
• Name: Jenial IT
• Image: Logo URL Copy
• Phone: 01887053117
• Prize: $$$$
• URL: website URL (https://jenialit.com/)
• Address: ….. City: ….. Zip code: ……
• Lodirude: @ (7989149)
• Longitude: @…….., (3479999)
• Day (s) of the week: open at 09:00 and closes at 21:00

2nd stapes: Code test:

• Code copy:
• https://validator.schema.org/
• CODE SNIPPET click
• Code Paste
• RUN TEST
• Result: 0 ERRORS, 0 WARNINGS

3rd stapes: Code setup:

• wp-admin login
• Appearance click
• Theme File Editor click
• php select
• Header tag in paste

4th stapes: URL check:

• URL copy: (https://jenialit.com/)
• https://validator.schema.org/
• FETCH URL click
• URL paste
• RUN TEST
• Result: 0 ERRORS, 0 WARNINGS

#08. Trailing and Indexing:

Google’s bot finding a new website is called trailing. Tracking ability is called Trailing ability. And recording the trailing information in Google’s database is called Indexing.

site:https://jenialit.com/

#09. Canonical Issue

A website can have four URLs. Whatever URL we use goes to the canonical URL can be easily set in the WordPress website.

Website Open >> Google extension- SEO META in 1 click       click

Website Open >> mouse right button click >> view page source

<link rel=”canonical” href=”https://jenialit.com/” />

#10. Google site verification:

Google should verify whether the content of the website has been indexed in Google. If the website is old and the content is not indexed by Google, then it should be understood that there is another problem with the website. Later that proportion should be worked.

Google sides verify command:  site:https://jenialit.com/

In conclusion, mastering technical SEO is essential for ensuring that your website is not only accessible to search engines but also provides a seamless experience for users. Stay updated on the latest trends and algorithm changes to adapt your technical SEO strategy for continued success.